Baltic Beauty

What we did
Shopify theme development
Preorder system
Custom cart drawer
Estimated delivery dates
SEO audits
Client
Baltic Beauty
Platform
Shopify, Broadcast theme
Live website
Visit website

Amber jewellery, with the extras a shop needs. We did extensive theme development for the Baltic Beauty store, from preorders to a custom cart drawer.

The challenge

Baltic Beauty sells certified amber jewellery and sterling silver. The Broadcast theme is a strong base, but the shop needed more than it ships with, including preorders, estimated delivery dates and a custom cart.

The approach

We developed the theme extensively. A metafield triggers preorders, a delivery date block detects the visitor's timezone, and a custom cart drawer, a trust banner carousel and a restyled cookie consent banner complete the store. We also ran SEO audits.

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Baltic Beauty: Amber jewellery on the Broadcast theme
Full page, top to bottom
Baltic Beauty: Amber jewellery on the Broadcast theme (2)
Baltic Beauty: Amber jewellery on the Broadcast theme (3)
Storefront

Amber jewellery on the Broadcast theme

Baltic Beauty sells certified amber jewellery and sterling silver. The store runs on the Broadcast theme, and we developed it extensively to fit how the shop sells.
Baltic Beauty: Trust signals in the header
Trust

Trust signals in the header

A trust banner carousel sits in the header and cycles through the warranty, the customer count and certified amber. We also restyled the cookie consent banner to match the brand.
Baltic Beauty: Preorders switched on by a metafield
Baltic Beauty: Preorders switched on by a metafield (2)
Preorders

Preorders switched on by a metafield

A metafield on a product turns it into a preorder. The page then shows a preorder badge, an estimated ship date and a preorder button. A separate estimated delivery date block detects the visitor's timezone.
Baltic Beauty: Easy to browse on a phone
Baltic Beauty: Easy to browse on a phone (2)
Baltic Beauty: Easy to browse on a phone (3)
Collections

Easy to browse on a phone

Collections group the range by what shoppers look for, such as new in, everyday pieces and the most popular styles. A custom cart drawer keeps the basket close while they browse.
Switches a product to preorder
Metafield
Detected for estimated delivery dates
Timezone
The theme, developed extensively
Broadcast

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