Superwild | Zentra

What we did

Brand site design and build

Quiz led subscription flow

Product pages

AI product photography

Client

Our founder's own brand

Platform

Shopify

Live website

Visit website

Fresh dog food, planned around the dog. We designed and built the brand site for Superwild, with a quiz that builds a personalised plan and a Taster Bag as the first order.

The challenge

Fresh dog food is a new idea for many owners. The site has to explain what it is, how it differs from kibble and frozen, and make the first order easy.

The approach

We built the brand site on Shopify around a quiz. It builds a personalised plan for the dog and leads into a subscription, and the first order is a Taster Bag, so trying it is a small first step.

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Full page, top to bottom

Brand site

Fresh dog food, explained simply

Superwild makes fresh dog food from gently cooked British meat and veg, then dehydrated. The homepage explains the food in a few clear sections and puts the quiz button front and centre.

Quiz

A quiz that builds the plan

The quiz asks about each dog, from how many there are to their breed, and builds a personalised plan. The subscription flow starts there, with a Taster Bag as the first order.